Suzi Wong creates Boxing Shorts & Robes for DAZN’s Football Fight Club Advert
In DAZN’s latest explosive campaign for the FIFA Club World Cup — “UNDISPUTED STARTS HERE” — Haaland, Suárez, Kane, and Cavani step into the ring with the aura of champions. And at Suzi Wong, we had one mission: to make sure they looked as powerful as they play.
Dressing the FootBALL HEAVYWEIGHTS
Commissioned by the creative team at @pulsefilms and the visionary @t.lipop, we were brought on to design and build bespoke boxing robes and shorts that merged football heritage with fight night drama for the FIFA Club World Cup advertising campaign.
From Studio to Screen
Every garment was hand-crafted in our UK workshop using performance-grade fabrics, heavyweight embroidery, and glittering applique that would pop on camera—and speak directly to each player’s persona during the FIFA Club World Cup.
The Craft Behind the Clash
Erling Haaland – The Viking Enforcer
His robe was built for a modern Norse god—icy pale blue, clean silhouettes, and a Nordic calm. Haaland’s presence didn’t need fireworks—his robe said power in silence.
Luis Suárez – El Pistolero
For Suárez, it was passion and provocation. His crimson and black robe, lined with graphic heron motifs and a deep-hooded cut, gave him the feel of a street king from Montevideo stepping into a final bout.
Harry Kane – The Technician
Nicknamed “HURRIKANE”, his robe featured heavyweight embroidered lettering, monochrome red satin, and precise cuts. A nod to British discipline—with just enough swagger, suited perfectly for the FIFA Club World Cup spectacle.
Edinson Cavani – El Matador
With “El Matador” on his waistband and national colours draped around him, Cavani entered like a gladiator. We brought this vision to life with blue and gold ringwear and Latin grit in every stitch.
Glimpses From the Studio Working On The FIFA Club World Cup
Here’s a look at what went into the work:
Creating Icons, Not Just Outfits
Boxing is performance. Football is passion. This FIFA Club World Cup campaign brought the two worlds together in one ring—and we were proud to kit out the cast.
Each garment was:
- Fully bespoke and hand-finished
- Made with premium sequins, satin, and vinyl transfers
- Styled for impact, motion and cinematic lighting
- A nod to the fight gear worn by world champions, echoing the spirit of the FIFA Club World Cup.
Massive Thanks
Credits:
- Creative Direction by @t.lipop
- Production by @pulsefilms
- Shot for @daznfootball
- Boxing Robes & Custom Boxing Shorts by Suzi Wong
Final Word
When football royalty goes head-to-head in the FIFA Club World Cup, only the boldest gear will do.
We’ve stitched stories for champions for years—but this one brought the beautiful game into the fight game, and we were honoured to dress the undisputed.
Suzi Wong – Made to Fight. Built for Greatness.